In 2021, the success of your beauty business lives online. Social media pages and review sites are one of the first things a potential client will see before stepping one foot in your salon, spa or space. Getting the best reviews, and lots of them, is key for growing your business and booking more appointments.
Pushing for more reviews from your existing clients might seem like tempting fate. What if they leave bad reviews? Well good news is, your clients are going to you for a reason, so chances are they’ll be willing to help you out! We’ve outlined a few marketing and customer service tips to help you get those five-star reviews to start rolling in.
4 Tips on Getting More Good Reviews
1. Set up a post-service follow-up email that has a link to your review site.
Timing is important when getting good reviews. If someone has a bad experience at a business they will probably go out of their way to leave a bad review and share their experience, but if someone has a good experience, they will leave the salon or spa and go one with their day. Plugging in an opportunity for your client to leave a review while their experience is fresh on the mind will increase the likelihood they leave a good review.
Look into your appointment booking software and see if there is an automated post-service email that you can activate. Set up the email with a personalized thank-you message and link to your Google or Yelp review page, kindly asking the client to leave a review if they enjoyed their time with you. This is an easy marketing tool you can use to passively get reviews, meaning once you set it up, you don’t have to do anything else – working smarter, not harder!
2. Place QR codes that link to your review page on marketing collateral like brochures, business cards or point-of-sales displays.
Another important aspect of getting more reviews is ease. Making it as easy as possible for your clients to get to your Yelp page will increase the chances they follow through with leaving those sought-after five stars.
Using QR codes have become a normal part of our world now so they are a good tool to use when driving traffic to website links. There are also plenty of online tools to make QR codes, making it easy for you to implement into your marketing.
3. Place a call to action (CTA) on your website to leave a review and a link to your review page.
A salon or spa website is a great place to encourage customers to share their experience. You can also use website widgets to display other reviews you’ve received. Not only does this make it a great opportunity to get more reviews, you’re establishing trust with potential clients that are looking through your website.
4. Ask existing clients to leave you a review.
If you’ve been in business awhile, you might have regular clients that come to see you routinely. Use these relationships and reach out to them or ask them during their next visit to leave you some love on your Google page.
Potential clients are most likely going to research you before booking a service. It's important to make a good first impression, even if it's digital. Save this blog post for when you’re ready to up your Google or Yelp game.