As a solo esthetician, lash artist, spa owner or massage therapist, you might think that social media is the best way to market your business. And while social media is an important part of a marketing strategy, it's not the only tool you should be using to attract customers and increase revenue. 

 

Email marketing is one of the most effective ways to connect with your clients. Research shows that for every $1 a salon or spa spends on email marketing, they can expect a return on investment of $51. Other statistics state that email marketing has an ROI of 4400%! In other words, if you don’t have an email marketing strategy in place for your business, you’re missing out on a lucrative opportunity! 

 

So what does email marketing look like for a beauty business, salon or spa? You can connect with your clients through newsletters, automated emails before and after appointments and exclusive deals sent only to your email subscribers. 

 

The key to email marketing however is using it correctly and to your advantage. How often have you unsubscribed from a brand's emails because they kept blowing up your inbox with useless content? When sending emails to your clients, you want to make sure you’re not harming the relationship you’ve worked so hard to build with them during their treatment sessions. 

 

Understanding what a strong email marketing strategy looks like and knowing how to execute one is crucial for success so that’s why ICE&M has created a new blog series Email Marketing for your Beauty and Wellness Business. In this series, we’ll break down how to start using email marketing for your business. We’ll discuss topics including:

• Email Platforms – choosing how you’ll send emails to your clients

• Email Lists – how to gather emails and email list segmentation

• Your Email Marketing Roadmap – all of the different types of emails you should be sending

• Email Design and Content – how to design emails that will actually get read, tips on writing subject lines 

• Sending Email Campaigns and Automations – best practices on when to send emails, setting up automated email campaigns

• Email Analytics – how to evaluate if your emails are working and contributing to your business

 

At ICE&M, we #neverstoplearning and learning how to successfully run a beauty business is part of that! Knowing how to market your business like a boss will be one of the most important keys to success in 2022 so we hope you join us in this series and apply some of these tips and tricks to your business!