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Building Your Beauty Business: How to Design a Logo

If you’re ready to design a logo for your business then you deserve a round of applause! Staying motivated in bringing your dream business to life isn’t always easy, especially when it comes to difficult tasks like graphic design. This installment of our blog series “Building Your Beauty Business” brings you five easy steps to designing your own logo.

Your logo says a lot about your business – is it a serious business or fun and playful? What type of services do you offer? Are you targeting men, women or both? A logo is also an essential part of any business so it's important to take your time and choose one that’s strong and effective.

Even if you’re not a skilled graphic designer or super creative, you can design a logo for your business with these five steps!

How to Design a Logo for Your Beauty Business

Define your brand – colors, fonts, brand words, mission statement, etc.

Before you can begin work on your logo design, you need to have your core brand elements defined. This means your colors, fonts, vision and mission statements, etc. Starting without this will be like driving blind. You want your brand to be consistent, cohesive and visually appealing. Designing without your colors and fonts in place will lead to a messy logo and brand identity.

Check out this blog post on choosing your brand colors to help get your started.

Choose a symbol

An easy way to approach logo design is to use a symbol that represents your business or your brand. An example of using a symbol that represents your business would be a lash artist using an eye or lashes. Choosing a symbol that represents a brand could be an esthetician using a tree because their brand is based around nature, or a diamond for a brand that is luxurious.

If you’re having a hard time finding a symbol to use, look for inspiration on Pinterest. A quick search for “esthetician logo” or “massage therapist logo” will bring up tons of examples.

Choose a shape

Logo design gets very technical and complicated, but we’re going to save you the time and energy and keep it simple. Choose one of the following shapes for your logo, pick whatever feels most natural to you.

  • Square

  • Circle

  • Rectangle

  • Triangle

This will be the general shape of your logo.

Arrange all elements together in Canva

Once you have your brand elements, your logo shape and the symbol you want you use, it's time to piece all of them together. We recommend using canva to design your logo. If you’re not familiar with this design app, check out this resource to get started.

You can use the Canva logo template to begin. Then use Elements to build your logo. Canva has tons of symbols and shapes that you can use and change to your brand colors. Don’t forget to include your business name.

Once you have all the design elements you want in your logo (shapes, symbol, business name, colors), you can play around with the layout. For example, try placing the symbol on one side and text right next to it, or maybe underneath? Trust your instinct and what you think looks good.

If you need inspiration, look through the templates Canva has created. If you choose to use one of the templates, make sure you adjust it to fit your brand.

Create different versions for different uses

Your logo should be looking pretty good by now! After you have decided on a final layout and design, it's good practice to create a couple different alternatives. Your logo will be used in different ways, so you want to have a few options to choose from. Placing your logo on a black background versus a white background will look very different, a light colored logo might not show up and vice versa. See below an example of different logo variations.

Adding a well designed logo into your brand identity is a big accomplishment! It's also an important part of your business. Think about it – your logo will be on your business cards, signage, brochures, service menus, social media, website, and so much more.

Don’t be afraid to explore your creativity either. You’re a better designer than you think!


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