Business Classes

At the Institute of Cosmetology, Esthetics & Massage, we know that becoming a successful esthetician, hair styl- ist, lash artist, etc. is not just about mastering the skills in the field. To have a rewarding career, beauty and well- ness professionals must know how to be a savvy businesswoman or man and market themselves through current PR and marketing trends.


How to Start a Beauty or Spa Business

The spa business advanced class is a day-long course that answers all the questions a beauty professional may have about starting their own business. From how much it will cost upfront to purchasing inventory, attendees will leave this class with a solid foundation to start their own business. The class includes a step-by-step business workbook to make planning a business as easy as possible. Beauty professionals can use this workbook as they go about starting their own business, keeping track of all the important details that go into getting a business up and running.


Cost: $275 with a $120 non-refundable deposit, includes a take-home business planning workbook. 

Time: 10 a.m. to 3 p.m. 

Business Classes at ICE&M.png

Branding and Social Media

One of the most important skills needed to thrive in today’s beauty industry is the ability to create a consistent and visually appealing brand for a business. From fonts and colors, to themes and images, this branding and social media class teaches beauty professionals how to develop their brand and how to consistently incorporate it into social media. This class will cover topics including what branding is, how branding relates to social media, how to design a brand, working with graphic design program Canva and using social media content calendars to be consistent with a brand.


Cost: $275 with a $120 non-refundable deposit, includes a branding workbook and 3-month social media content calendar 

Time: 10 a.m. to 3 p.m. 

Advanced Marketing for Beauty and Spa Businesses

Getting a business started and creating a consistent brand is no easy feat. Keeping a business running and profitable is even harder. This advanced marketing class is designed to help beauty professionals create a strong marketing plan to more effectively and efficiently grow their business. By learning how to plan and implement a marketing strategy, beauty professionals can feel more confident in their business and have more time to work on other areas of their job (in other words, work smarter not harder). In this class, students will learn what marketing is, what public relations is, how marketing and PR relate to the beauty industry, how to market yourself as a beauty professional, and how to create and implement a marketing plan.


Cost: $275 with a $120 non-refundable deposit, includes a marketing workbook with a year-long marketing plan template. 

Time: 10 a.m. to 3 p.m.